Ulgebra Twilio SMS Integration for Hubspot CRM

About

Hubspot has raised its profile in marketing automation, social media campaign management, and now it focuses on customer relationship management (CRM). Hence, it helps companies to attract visitors, convert to leads, and also helps to retain them as customers. Twilio provides cloud - based communications via API. Twilio Messaging uses its API to allow users to send and receive SMS and MMS. Hence Twilio and Hubspot are integrated to make customer communication more easier and faster. Ulgebra Twilio SMS Integration for Hubspot CRM has intelligent features so that the messages reach the end users and make them comfortable without losing communication.

Pre-requisites for app installation

  • Should have Hubspot account

  • Should have Twilio account and Twilio approved number for sending SMS to clients

  • WhatsApp approved Twilio number for sending WhatsApp messages

  • Twilio approved WhatsApp template message for initiating conversations

Features

  • Send single SMS and WhatsApp to clients

  • Send bulk SMS and WhatsApp to clients

  • Receive Incoming messages

  • Send automated messages to clients using workflows

  • Have a record of all the messages inside the Hubspot contacts.

Communication channels

The communication channels that can be used with this HubSpot integration is SMS channel and WhatsApp channel.

SMS Channel

For using twilio SMS channel, a twilio number has to be purchased. It is a two - way communication which is used for both sending and receiving SMS from clients. The cost for the SMS would be per message cost. The process of purchasing a Twilio number for SMS channel can be found here.

WhatsApp Channel

For enabling Twilio WhatsApp Channel, there is a process of signing up a request to access the channel. Twilio approved templates are required inorder to initiate a conversation with your clients. The process of the same can be found here. The two types of messages available with this channel is template message and session message.

Application Installation

Step 1: Go to Hubspot Marketplace and search for the application "Ulgebra Twilio SMS Integration". Click "Install App" to install the application in the Hubspot CRM.

Step 2: You will be re-directed to the extension settings page. Authorize your Hubspot CRM by clicking the "Authorize Now" option.

Step 3: Choose your Hubspot account by selecting the check box and then click "Choose Account".

Step 4: Now, a set of app accessing request will be displayed. Kindly go through the same and accept it by clicking the "Connect App" option.

Step 5: Select the check box displayed as "I'm not a robot".

Step 6: Now, you can view that your Hubspot account is authorized successfully. For authorizing your Twilio account, enter your Twilio credentials which you will be getting from your Twilio console.

Step 7: Copy your Twilio Account SID and Auth Token from your Twilio login.

Step 8: Paste the credentials in the extension settings page and click "Authorize Now".

Step 9: Now, your Twilio account is successfully authorized. Enter your default country code and save the settings. Your Twilio number will be added in default or else click the "Add number" option to add the Twilio number.

Step 10: Click "Add Senders in Twilio" option to add the numbers.

Step 11: Click "Add Senders" option to add the number to the Ulgebra service.

Step 12: Select the sender type as Phone number and click "Continue".

Step 13: Select the Twilio number you want to assign to the service and then click the "Add Phone numbers" option.

Step 14: Now, once you refresh the settings page and check, you will find your Twilio number added successfully.

Step 15: You can also find that the integration status as "Enabled" and it is now ready to use.

This is the installation and setup of the application "Ulgebra Twilio SMS Integration".

Application Working

1) Send Twilio messages to Hubspot contacts

Step 1: Click any of the Hubspot contacts. Scroll down the right panel and check for the option "Send Twilio Message".

Step 2: Choose the Twilio channel for sending messages to clients. You can choose either the SMS channel or the WhatsApp channel.

Step 3: Type your message in the text box and click Send or else click "Enter" for the message to be sent.

2) Send automated Bulk messages to clients using Hubspot workflow

Step 1: Under "Automation", click the option "Workflows" to create a new workflow.

Step 2: Click "Create Workflow" option to create a new workflow.

Step 3: Create the workflow from the scratch and name your workflow. Click "Next" to proceed further.

Step 4: Set up the trigger or the condition for the workflow to be triggered. Select the condition and "Save" it.

Step 5: Once you have setup all the conditions and filters, Save it.

Step 6: Now, setup the action for the trigger by clicking the "+" symbol.

Step 7: Select "Send Twilio WhatsApp/SMS" option to send automated Twilio messages to clients.

Step 8: Enter all the required details like the approved message template, phone field, Twilio credentials and country code, etc., Once all the values are entered, Save it.

Step 9: Now, click "Review and Publish" to activate the created workflow.

Step 10: Select the condition for the contact enrollment and click "Turn On".

Step 11: Now your new workflow is created and it is active.

In this way, you can create a new workflow in the Hubspot CRM and send automated Bulk messages to clients.

3) View the history of messages inside the Hubspot contact

Step 1: Click any of the Hubspot contacts. Click the filter activity inside the contact and select the option "Ulgebra Twilio SMS Integration" under the "Integrations".

Step 2: Once done, you can view all the sent and received Twilio messages inside the Hubspot contacts.

Thus, in this way you can receive and send Twilio messages inside Hubspot CRM and connect with your customers easily. This is the installation and working of the app "Ulgebra Twilio SMS Integration for Hubspot CRM".

Pricing plans and features

Classic Plan - Monthly

$10 per user/month

  • Incoming & Outgoing Twilio SMS inside HubSpot

  • Incoming & Outgoing Twilio WhatsApp inside HubSpot

  • Proactive Messaging

  • Trigger automated & bulk messages via Workflows

  • Messages History in contact timeline

  • 10000 messages per month


Classic Plan - Yearly

$110.04 per user/year

  • Incoming & Outgoing Twilio SMS inside HubSpot

  • Incoming & Outgoing Twilio WhatsApp inside HubSpot

  • Proactive Messaging

  • Trigger automated & bulk messages via Workflows

  • Messages History in contact timeline

  • 10000 messages per month


Business Plan - Monthly

$20 per user/month

  • Incoming & Outgoing Twilio SMS inside HubSpot

  • Incoming & Outgoing Twilio WhatsApp inside HubSpot

  • Proactive Messaging

  • Trigger automated & bulk messages via Workflows

  • Messages History in contact timeline

  • 20000 messages per month


Business Plan - Yearly

$220.08 per user/year

  • Incoming & Outgoing Twilio SMS inside HubSpot

  • Incoming & Outgoing Twilio WhatsApp inside HubSpot

  • Proactive Messaging

  • Trigger automated & bulk messages via Workflows

  • Messages History in contact timeline

  • 20000 messages per month